The power couple of Shawn “Jay-Z” Carter and Beyonce Knowles is ranked collectively at No. 13 on the list. As artists, both have enjoyed remarkable successes: He holds the record for the most No. 1 albums on the Billboard 200, topping that chart with 12 albums and selling 28 million units in the U.S. along the way, according to Nielsen SoundScan, while she has racked up sales of more than 29 million units from sales of her solo albums and as part of Destiny’s Child.
But the Billboard Power 100 list is about more than album and ticket sales; the artists featured are all actively involved in making impactful business decisions for their careers. In the case of Beyonce, she has recently been behind multi-million-dollar branding deals with L’Oreal, Coty and Target, and her clothing line House of Dereon continues to boast an international presence. Meanwhile, Jay-Z is one of the most celebrated artists to make the jump from the stage to the boardroom. He served as CEO of Def Jam Records and, in 2008, brokered a deal with Live Nation (said to be worth $150 million) to create Roc Nation, a management, music and entertainment company with a roster that includes Rihanna, J. Cole, Willow Smith and Ester Dean. His interests outside of music (Rocawear, Translation Advertising and stakes in 40/40 Club and the New Jersey Nets) have also grabbed headlines and helped to feed his bottom line.
Moving from hip-hop to rock, U2 and their manager Paul McGuinness rank at No. 27 on the list. According to Billboard Boxscore, U2’s 360° tour grossed $736,421,586, earning it a place in the record books as the most successful concert tour in history. It’s a feat not likely to be matched anytime soon.